Privacy Policy
Last updated: April 2026
Introduction
Best Bean to Cup ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it when you visit bestbeantocup.co.uk ("the Site").
What Data We Collect
Information you provide
- Quiz answers - your budget, coffee preferences, kitchen space, and water type selections used to generate machine recommendations. These are processed in your browser and are not stored on our servers.
Information collected automatically
- Usage data - pages visited, quiz interactions, and clicks via Google Analytics
- Device data - browser type, screen size, operating system, and IP address (anonymised)
- Cookies - small text files stored on your device (see Cookies section below)
How We Use Your Data
| Data | Purpose | Legal Basis |
|---|---|---|
| Quiz answers | Generate personalised coffee machine recommendations | Legitimate interest |
| Usage data | Understand how visitors use the site so we can improve it | Legitimate interest |
Cookies and Analytics
We use Google Analytics (via Google Tag Manager) to understand how visitors interact with Best Bean to Cup. Google Analytics uses cookies to collect anonymised usage data. These cookies help us see which pages are popular, how long visitors spend on the site, and where they came from.
The cookies we use:
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_* | Maintains session state | 2 years |
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also control cookies through your browser settings.
Amazon Affiliate Links
When you click a product link on Best Bean to Cup, you are taken to Amazon.co.uk or another UK retailer. Amazon has its own privacy policy and may set cookies when you arrive on their site. We do not control or have access to Amazon's cookies or tracking. Our affiliate tag allows Amazon to attribute any qualifying purchases to Best Bean to Cup, but we do not receive any personal data about you from Amazon.
Data Sharing
We do not sell, rent, or share your personal data with third parties, except:
- Google Analytics - anonymised usage data as described above
- Legal obligation - if required by law or regulation
Data Retention
Quiz answers are processed in your browser and are not stored on our servers. Analytics data is retained according to Google Analytics default settings (14 months).
Your Rights
Under UK data protection law (UK GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Lodge a complaint with the ICO (ico.org.uk)
Children's Privacy
Best Bean to Cup is not directed at children under 16. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.
Contact Us
If you have any questions about this privacy policy or your data, please email us at info@bestbeantocup.co.uk.